International Travel Agency Business Plan - 8749 Words

International Travel Agency Business Plan Executive Summary Adventure Travel International (ATI) will begin operations this year and provide adventure and sport/travel packages to people in the Pacific Northwest, specifically the greater Woodville area. An opportunity for ATI s success exists because the national tourism and travel industry is growing at 4%, and adventure travel at 10% annually. Further, the Woodville adventure travel market is growing at least 12% annually and there are no providers who specialize solely in adventure travel in the greater Woodville area. ATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing. The†¦show more content†¦ATI s most important target customers, however, will be married couples, ages 25-35, with children and household incomes over $50,000. The Woodville area, like much of the Pacific Northwest, has a large concentration of outdoor recreation enthusiasts. These health-conscious individuals, couples, and groups interested in popular adventure sports, such as skiing, kayaking, trekking, etc., are ATI s primary customers. ATI s target market is an exploitable niche, and ATI will provide a specialized and thus differentiated service. ATI has established relationships with providers of travel-related products and services. Two major airlines have been selected as our primary ticket providers in part because they do not cap the agent s profit on tickets. This allows us to capture the 10% margin on ticket sales that was for many years the industry standard. Market research has enabled us to identify and establish working relationships with service providers around the world. ATI has been able to identify opportunities to capture margins of up to 25% from certain parties. Sourcing will be continuously evaluated. ATI will take advantage of trade shows, travel industry publications, and other sources of industry-related information to monitor the quality of its offering. ATI has a number of major competitors that the company will seek to acquire market share from. They are: †¢ Rollins Hayes; †¢ Sundance Travel; †¢ GlobalShow MoreRelatedThe Adventure Capital Of New Zealand Essay1289 Words   |  6 Pagesof New Zealand’ is the most famous place and tourist destination of country, Located in the south-west of the South Island, Queenstown is built around a lake named Wakatipu and surrounded by most beautiful mountains of New Zealand. Most of the international and national tourists always visit Queenstown for the beauty of this place and the most popular sports called adventure sports in all over world. Queenstown is the place where 60% of tourist’s do adventure sports. 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