Distribution and Consumer Research

Question: Discuss abou the Distribution and Consumer Research. Answer: Introduction: A review of the case study on Caesar shows the financial position of the casino, through various charts and figures like the performance chart. The financial performances of the company are presented in detail through charts showing share indices and financial ratios. The chart showing stock indices of the company on NASDAQ shows that the performance of the company in the securities market is worsening. The performance chart shows that the capability of the online casino to earn profits is dwindling. The author presented the financial performances of Caesar in a very interesting way, which would allow the interested parties like the shareholders seeking to invest in the companys shares gain relevant information about it. The case study on Caesar however has certain areas where the author can cover in the study to improve the quality of the report. The SWOT analysis shows that the strength of the company are strong debt position, dominant market position and average cash delivery rate. The weakness section shows that the company is experiencing lower cost efficiency and operational performances. The analysis also mentions the competing entertainment clubs like Las Vegas Sand Corps in the threat section of the analysis. It can be suggested that the author should elaborate on the market position of Caesar and its competitors. The SWOT analysis can also throw light on the marketing activities, which Caesar undertakes to counteract these weaknesses like dwindling profitability (Evans Mathur, 2014). These incorporations would make the study more helpful to the users. References: Caesars Entertainment | Hotels, Casinos Experiences. (2017). Caesars.com. Retrieved 6 November 2017, from https://www.caesars.com/ Evans, J. R., Mathur, A. (2014). Retailing and the period leading up to the Great Recession: a model and a 25-year financial ratio analysis of US retailing. The International Review of Retail, Distribution and Consumer Research, 24(1), 30-58.